Effie Case Study: How McDonald’s and W+K NY Executed the
Cactus Plant Flea Market Happy Meal

In 2022, McDonald's revamped its marketing strategy to resonate with the young adult demographic, particularly Gen Z, by tapping into nostalgia. Alongside Wieden+Kennedy, the brand leveraged the influence of celebrities in its "Famous Orders" campaign and introduced throwback Happy Meal toys for adults, aiming to foster deeper brand affinity beyond their traditional child-focused approach. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: Adweek