Digital Advertising Set for Double-Digit Growth in Retail Media, CTV, and Social

The Interactive Advertising Bureau (IAB) has released its 2025 Outlook report, revealing optimistic trends in digital advertising. The report, based on a survey of brands and agencies, explores growth strategies and projected ad spending across various channels for the upcoming year. With positive insights into the future of advertising, this report highlights shifting priorities and the evolving landscape of digital marketing. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: Adweek