Confection giants find gummy sales anything but soft

Squishy treats are becoming a lucrative opportunity for major companies like Hershey, Ferrara, and Mars Wrigley, enabling them to enhance their brand sales while exploring innovative product possibilities. These unique confections allow for creative marketing and the expansion of familiar flavors, presenting endless potential for new offerings. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: FMCG

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