Chilled for All Eternity: Liquid Death and Yeti Auction a Casket Cooler

Liquid Death, known for its eye-catching branding, has showcased its canned beverages in a DIY coffin cooler at trade shows for years, perfectly aligning with the brand's bold identity. This unconventional display not only grabs attention but also reflects the company's edgy, irreverent marketing approach. Curious about how this unique strategy contributes to their brand image? This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: Adweek