Can a 1985 Marketing Playbook Fix Measurement Problems in 2024?

Attribution models are outdated, and marketers are encouraged to embrace a 1980s-era measurement model for superior outcomes beyond 2024, as advocated by Rand Fishkin of SparkToro, hinting a shift in marketing analytics approach. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: Content Marketing Institute Blog