Build a Strong Attribution Strategy to Fight Fragmentation

Today's consumers navigate an average of 56 touch points before making a purchase, creating complexity for marketers. This multitude of channels can result in disjointed campaigns that erode consumer trust and satisfaction. To optimize ad spend, it's crucial for marketers to identify which channel combinations are effective and which are not. Understanding this landscape can significantly improve campaign alignment and enhance the consumer experience. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: Adweek