Bubble’s Latest Play for Gen Z Loyalty? A College Tailgate Tour

Bubble Skincare, popular among Gen Z and Gen Alpha for its vibrant packaging and social media marketing, is now focusing on fostering loyalty through real-world activations. Kicking off with the "Face the Gameday" event on college campuses this weekend, Bubble aims to engage younger audiences in person and deepen their connection to the brand. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: Adweek