Brands bet big on influencers to stay active, virtually

Hindustan Unilever, Dabur, and Godrej Consumer Products are ramping up their influencer marketing efforts to strengthen customer engagement and brand loyalty, leveraging the popularity of short-form content on platforms like Instagram and YouTube. The trend of partnering with various types of influencers is driving brand visibility, with a recent EY report projecting India's influencer marketing sector to reach ₹3,375 crore by 2026. This growth highlights the increasing reliance on social media influencers for boosting sales and enhancing brand engagement. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: FMCG-Cons. Products-Industry-The Economic Times