Booze? Mais Non! Emily in Paris Joins the Sober Curious Brand Boom

In the Netflix series "Emily in Paris," the protagonist proposes a booze-free cocktail for a wine client, highlighting the rising popularity of nonalcoholic drinks driven by the sober curious movement. This trend reflects a growing interest in healthier lifestyles and responsible drinking, sparking curiosity about the diverse options available in the booming nonalcoholic beverage market. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: Adweek