Awareness Media Is Your Brand’s Not-So-Secret Weapon

Brands are facing a shift in consumer behavior, moving from carefree spending to more cautious and unpredictable habits post-Covid amid inflation and anxiety. This evolution impacts brand performance, highlighting the need for businesses to adapt to the changing landscape of consumer priorities and spending patterns. Understanding these dynamics is essential for brands to succeed in today’s market. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: Adweek