Audience targeting is direct mail’s top advantage by SeQuel Response

The 2024 Direct Mail Marketing Benchmark Report highlights the increasing importance of accurate audience targeting through direct mail, which now stands as a top strategy for engaging prospects and driving conversions. As privacy concerns around digital data grow, marketers are turning to permissioned offline data to enhance targeting precision and campaign effectiveness. The report indicates that integrating direct mail with digital strategies significantly boosts performance, allowing for more accurate tracking and attribution of campaign results. Learn more about how direct mail can elevate your marketing efforts by accessing the full report. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing