AI agents in PPC: What to know and build today

AI is revolutionizing paid search (PPC) management, shifting from basic scripts and automated rules to sophisticated AI agents that optimize campaigns dynamically. These agents can reason through complex scenarios, adapt to changing market conditions, and coordinate actions across multiple platforms. With tools like Claude MCP and Google ADK, marketers can streamline workflows and automate tasks, making PPC management faster and more efficient. As AI continues to evolve, understanding and implementing these technologies can provide a significant competitive edge. Explore the potential of AI agents to transform your PPC strategies today! This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing