A Protein Bar Brand Created an Impostor to Guide Shoppers to the Real Thing

Perfect Bar, in collaboration with The Community agency, launched the "Perfect Impostor" campaign to help customers easily locate their refrigerated protein bars in grocery stores. The innovative approach provides clear guidance to the correct aisle, simplifying the shopping experience and overcoming the challenge of finding specific refrigerated items among the myriad of grocery store products. The campaign seeks to trigger curiosities, inviting shoppers to learn more about Perfect Bar and its unique placement in the store. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: Adweek