60% FMCG companies say e-commerce is critical platform for sales

A recent NielsenIQ study highlights that 60% of FMCG companies are focusing on e-commerce as their main sales channel, with emerging manufacturers witnessing 1.5 times the average growth in this sector. Additionally, convenience stores are becoming increasingly popular, achieving 48% penetration in India. To navigate inflation, companies are implementing cost management strategies, diversifying distribution channels, and making targeted marketing investments. Curious about the future of FMCG in the digital landscape? This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: FMCG-Cons. Products-Industry-The Economic Times