Young consumers buy more online, but also complain more about deliveries

Younger consumers aged 18-35 are driving online shopping growth despite the stagnant e-commerce market, with 43% spending more last year. However, they face significant delivery issues, with 79% reporting problems. Their frequent online purchasing—44% shop at least bi-weekly—comes with high expectations for delivery performance. Research highlights that flexible delivery options are crucial; many shoppers abandon purchases due to slow delivery and high shipping costs. Retailers must adapt to these preferences, as delivery experience has become essential for maintaining customer loyalty amidst growing competition. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: Supply Chain Movement