This new shoe brand wants to be the Sweetgreen of footwear

While on Earth aims to create the ultimate versatile shoe for weekend getaways, prioritizing wellness over competition with big sneaker brands like Nike and New Balance. The founders draw inspiration from health-focused companies such as Olipop and Sweetgreen, emphasizing a holistic approach to athletic footwear. Learn more about this innovative brand that seeks to redefine how we think about sneakers! This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: Fast Company