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The floral scent of your body wash is likely made from chemicals. This pilot is trying it with flowers instead

Sep 11, 2024

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Unilever is exploring the potential of using unsold flowers in the UK, such as roses and marigolds, to create product fragrances. In collaboration with Bridge Farm Group and the University of Nottingham, researchers are investigating ways to repurpose the 90 million plants that typically go unsold. This innovative approach aims to reduce waste while enhancing product offerings. Learn more about this unique partnership and its sustainability efforts. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: Fast Company

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