Shop staff play crucial role in digital customer journey

Physical shops are becoming essential in the digital customer journey, with retail leaders seeing shop staff involved in 34% of online purchases, significantly boosting customer satisfaction and loyalty. Equipped with cross-channel tools, these teams enhance customer engagement, while stores acting as fulfillment hubs cut delivery costs by 31% and improve delivery times. Additionally, shops serve as community centers, fostering customer interaction through events. Retailers that blend technology with personal service—such as offering seamless pick-up experiences—report higher repeat purchase rates and customer lifetime value. Discover how integrating physical retail with digital strategies can transform customer experiences. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: Supply Chain Movement