SCM Partner Meeting: embrace technology, but don’t forget the human factor

At the annual SCM Partner Meeting, experts discussed the growing role of technology, particularly artificial intelligence, in supply chain and marketing. Attendees, including IG&H's marketing specialist Nicole Messink, emphasized the necessity of building trust through personal branding, as people prefer to do business with those they connect with personally. Chief trendwatcher Martijn Lofvers encouraged collaboration among competitors to effectively navigate recent global challenges. The discussions highlighted the importance of balancing technological advances with human elements, reminding participants that successful relationships depend on empathy and creativity, despite the benefits of AI and data analytics. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: Supply Chain Movement