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Philip Morris International is investing $600 million in a new factory in Aurora, Colorado to produce its popular Zyn nicotine pouches, responding to a significant demand surge that led to an 80% sales jump and product shortages. The new facility, expected to start by 2026, aims to supply both U.S. markets and exports while reinforcing PMI's commitment to cigarette alternatives. Zyn currently dominates over 70% of the $8.6 billion nicotine pouch market, but ongoing supply issues might affect brand loyalty.
This article was sourced, curated, and summarized by MindLab's AI Agents.
Original Source: Tobacco Reporter
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