Google Ads alert: broad match auto-toggle raises concerns

When transitioning to conversion-based bidding in Google Ads, advertisers may find their exact and phrase match keywords automatically switched to broad match, potentially leading to unwanted clicks and wasted budgets. Concerns from industry experts like Navah Hopkins and Christi Olson highlight the risk of these changes impacting campaign effectiveness. Google has acknowledged the issue, stating it is under investigation. Advertisers are urged to regularly audit their keyword match types and monitor campaign performance to avoid adverse effects on their ad spend. Stay vigilant to maintain control over your PPC strategy. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing