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Meta Platforms (formerly Facebook) is intensifying its efforts to rival Apple and Google in the metaverse, aiming to dominate this buzzy new realm of technology. By hiring thousand of European engineers and pouring billions of dollars into virtual and augmented reality, Meta seeks to build the foundational elements of the metaverse - a futuristic notion of virtual worlds where users live, work, and play. Zuckerberg has rebranded Facebook to Meta, signaling a strategic pivot towards this digital universe, which experts believe could be the next big tech platform, reshaping how we interact with the digital world. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: Analytics Insight » Business Strategy