Festive shoppers pay more attention to sustainable delivery options

New research by Project44 reveals that online consumers increasingly prioritize sustainable delivery options while expressing concerns over rising shipping costs, particularly during the holiday shopping season. The study indicates that 65% of consumers prefer brands focused on sustainability, and many are opting for slower delivery methods to minimize their carbon footprint. With 68% wanting gifts delivered before mid-November, retailers must adapt to these changing preferences. The findings highlight the necessity for businesses to enhance delivery reliability and sustainability to meet consumer expectations and secure a competitive advantage. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: Supply Chain Movement