BAT Expanding in Serbia

British American Tobacco (BAT) is enhancing its manufacturing capabilities in Serbia by 20%, with plans to export about half of its domestic output. Jorge Araya, head of BAT's South-Eastern Europe division, expressed satisfaction with the local business environment. Since acquiring Duvanska Industrija Vranje in 2003 and investing €270 million by 2020, BAT has positioned itself as the only tobacco company in Serbia offering a broad range of products, including heated tobacco, herbal options, e-cigarettes, and nicotine pouches, competing against Philip Morris International and Japan Tobacco International. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: Tobacco Reporter